We all know that cities are hotspots for sustainability challenges – as well as solutions. Yet existing framework programs that are meant to support new actions at the urban level tend to be very risk-averse. But what if there was a funding mechanism that encouraged cities to take bold steps and try out completely new ideas to solve our complex and evolving urban challenges? Well, that’s what the new EU program, Urban Innovative Actions (UIA), was set up to do.
BEE was tasked by the UIA to develop their first promotional video. Being a new program, that is very unique in the EU funding landscape, they wanted something different and outstanding. It was the perfect challenge for BEE to take up.
Building on the concept of the UIA as an ‘urban lab’, we developed the creative frame of a board game that visualizes how new ideas can be tested within real urban settings. We went beyond just developing a surface: we created a real board game with cards, dice, action figures, and all of this was packaged into an uplifting and inspirational video complemented with animation.
We hope you enjoy watching this video, as much as we enjoyed making it : )
Directed by: Gyula Gábor Tóth, Project Manager: Sarah Czunyi, Design: Anita Nemes, Videographer : Dénes Fellegi, Animation: János Baksa, Narrator: Faye Bradbrook
‘We were extremely happy to work with you on this project, as we found your approach altogether very creative and professional. We will definitely recommend you to potential future clients. You were taking the project really at heart and came up with extremely valuable remarks and a great video, that all of our colleagues loved.’
– Hélène Bergès, Communication Officer, UIA
100 years ago, only 20% of the world’s population lived in cities – but today more than 50% of us reside in these concrete jungles. As urban living becomes more dominant, the connections with the natural world are also diminishing. So how can we re-spark this connection – is it possible to find nature within our cities, not only in small square parks or the occasional trees and balcony gardens? “Flowers in the city” is a BEE project, bringing together photography and imagination: seeing the elements of nature within man-made structures. Stay tuned for the final products…