After spending years with climate change related topics and campaigns we assumed that we no longer need to talk about the basics: no more “turn off your light” or “unplug your charger.” It seemed that the majority of the world accepted that climate change is happening without any doubts, and being aware of the cause, many are conscious about personal acts and consequences. However, in recent times it seems that time and “facts” have been reversed. There is a need to start again with explaining the basics: our thoughtless acts can have huge environmental effects, and even a single appliance can leave a massive carbon footprint.
But this time, we didn’t design a ‘usual’ awareness raising campaign. We realized the need to change the battlefield – and find a way to find wider, and different audiences. Our new campaign video is therefore tailor-made for cinemas, where people from all walks of life gather. Just as you can’t escape the “turn of your mobile phone” public service announcement prior to a movie screening – we hope that through this medium we can reach more people.
Our Wipe It! campaign approach is simple: making the invisible connection between the not-so-remote coal mine and a bathroom appliance that can be found in almost every single office, mall or cinema toilet. By making this connection, we show the chain of events necessary to operate a hand-dryer, concluding with the message that its purpose can be served with a less carbon-heavy alternative.
For the video, we used a unique and quite detailed paper-cut technique to create each of the individual scenes. Animation elements help to bring each of the scenes to life – all wrapped up in a short, catchy narration.
The video is available free of charge for cinemas to screen, and we are also offering a customized option for those cinemas that would like to see their logo or name appear in the video.
To see more about the campaign – and some facts behind the topic – please visit our campaign website and be part of the #wipeit movement: http://wipeit.cc
Design: Natália Varga, Typo: Enikő Simonyi, Videographer : Dénes Fellegi, Narrator: Péter Ács, Research: Sarah Czunyi, Director/Concept: Gyula Gábor Tóth
It’s often not easy to explain exactly what we do at BEE (even to some of our friends and family) – but here is a one minute snapshot of the creative work we have done to date. We hope you enjoy our BEE showreel : )
While there is widespread consensus that global temperature increases should be kept below 2°C to avoid severe impacts of climate change, current projections show that an increase of more than 4°C is more likely in the long-term, based on current emission trends. Yet these “high-end” scenarios have not been widely explored, meaning that decision makers do not have access to the information necessary to make effective plans for both climate adaptation and mitigation.
So how can these high-end scenarios be translated into actionable information, to be useful for local level decision makers? The EU-funded IMPRESSIONS project aims to create a better understanding of what these high-end climate change scenarios means in practical terms in selected case study regions, helping decision makers to create more effective climate strategies.
BEE partnered with the IMPRESSIONS Hungary team to create striking visuals of four high-end scenarios, which were developed through participatory workshops with local stakeholders in two Hungarian cities. Each of the four scenarios had a story – but it was clear that it was difficult for stakeholders to visualize the facts and figures of each story, given the long time frames (up to the year 2100).
By creating one striking image from each of the four scenarios, creating a realistic interpretation of far-off future possibilities, the BEE visuals had a notable impact on both local and international stakeholders in the closing Hungarian workshop. The four visuals were printed on large blow-up posters, “postcards to the future”, and also as a key component of a graphic publication of the scenarios for the general public. Given the difficulty for many of us to understand what such scenarios actually mean, the stories of high-end climate change possibilities have been grounded in a strong and unforgettable manner through strong imagery.
Concept: Gyula Gábor Tóth, Illustrations: János Orbán, Report Design: Lívia Hasenstaub
Cities are hot-spots when it comes to climate change and environmental degradation – producing 50% of the world’s waste, and 80% of global greenhouse gas emissions. Yet cities are also emerging as the drivers of change, producing some of the most novel and innovative responses to battling climate change. How can we harness this positive potential?
The ARTS (Accelerating and Rescaling Transitions to Sustainability) EU project aims to create a novel understanding of how transition initiatives in cities can contribute to the path towards a low-carbon society. Based on the experiences of transition initiatives in five European cities, ARTS is collecting a pool of practical and useful experiences and knowledge that can be used to help accelerate transitions across multiple domains, through new tools and governance approaches.
As one of the case study cities, Budapest plays a unique role in showcasing the possibilities and unique challenges of transition initiatives in a post-socialist state. Through a partnership between BEE and the Central European University, we jointly carried out the ARTS Budapest activities, which included research, communications and workshop components.
BEE developed an overarching communication frame for the project, that aimed to create a vision of a sustainable city – the concept of „DreamBudapest”. The idea was to showcase the Budapest transition initiatives selected for the ARTS project, and through the visualisation of their dreams, introduce their important work – but also to energize and inspire local change-makers and the general public.
The story of „DreamBudapest” came to life through a social media campaign that included a series of portraits, videos, and infographics shared through both Facebook and Instagram platforms. The campaign was launched to coincide with the more technical ARTS workshop, and served as an excellent way to keep up the energy and positive outcomes from the workshop, and beyond. The campaign has had wide appeal in Budapest, helping to create awareness of the project and the initiatives – but most importantly, acting as an inspirational platform for citizens and change-makers alike.
Director, Concept: Gyula Gábor Tóth, Research, Campaign Design: Sarah Czunyi, Graphic Designer: Anita Nemes, Videographer, Post Production: Dénes Fellegi, Photographer: Gellért Gombai
Despite the fact that the final Paris Agreement has several shortcomings, compared to its predecessors it was a momentous achievement. The very fact that the text includes not only the aim to keep the increase in global average temperatures “well below 2°C” – but also “efforts to limit the temperature increase to 1.5°C” is a small miracle in and of itself. Yet despite such ambitious language, and regardless of how difficult the negotiations were – the real challenge remains with how these ambitions are to be implemented on the ground. This begs the question: how are real actions being taken into account, and how can these be scaled up?
Can an integrated approach linking education, communications and outreach help inform, engage and prepare the public in order to develop adequate responses to climate change?
Over twenty years ago the nations of the world agreed to “prevent dangerous anthropogenic interference with the climate system” by joining the United Nations Framework Convention on Climate Change, which has since been ratified by 196 Parties, essentially all the nations of the world.
Something is definitely wrong with climate change communication. If not, there would be daily protests by mothers demanding to shut down every coal plant. „Meatless Mondays” would be universal (cutting back methane emissions), „Black Tuesdays” are the norm (charging of mobile devices prohibited), obligatory „Car-free Wednesdays” (only bikes allowed), real „Reality-TV Thursdays” (only programs dedicated to the most important global issues), and „Climate Change Fridays” in schools would be cool.
So, what can the problem be? Besides many issues related to the complexity of the climate change topic, the channels used to talk about it, the noise of information overload, and the vested interests of opponents – a key problem is the language we use to talk about climate change.
The climate change adaptation field is filled with innumerable reports, articles, projects, even visuals and movies. Yet it still remains a difficult issue to grasp for general audiences, mainly due to a lack of understanding and good communication. What do we really need to say about adaptation, why, and to whom? What is the best way to reach different audiences and to communicate while still avoiding fear or fatigue? In other words, how to communicate a topic that is inherently full of uncertainties?
‘Energy efficiency’ is something that you always hear about, when it comes to issues of energy saving or renewables, yet it is still quite abstract. Yes, energy and its savings can be expressed in technical terms – joules, kilowatt hours, etc. – but how often do our eyes and ears go blank when we hear or read such terms? Given this complexity of the energy efficiency topic, and the difficulty in describing and visualizing it in layman’s terms, BEE had an interesting task when we were asked to come up with an energy efficiency campaign 8 countries in South-East Europe, as part of the RE-SEEties project.
How can the currently rising „smart” generation solve problems generated today, without even knowing about their existence? Are the grown-ups of today aware of the nature of these problems at all? If we asked people in the street whether they know what climate change is or what climate at all means, would we receive meaningful answers? As part of my collaboration in a Climate KIC/Mindspace project, these questions were asked in a general survey.