The Balaton Group is a little-heard-of group of some of the world’s most pioneering sustainability minds. Founded by Donella and Dennis Meadows – authors of the seminal Limits to Growth – it is an annual meeting place to discuss global problems, new solutions, and most of all, leading new actions in the pursuit of sustainability through the help of the systems thinking discipline.
‘Energy efficiency’ is something that you always hear about, when it comes to issues of energy saving or renewables, yet it is still quite abstract. Yes, energy and its savings can be expressed in technical terms – joules, kilowatt hours, etc. – but how often do our eyes and ears go blank when we hear or read such terms? Given this complexity of the energy efficiency topic, and the difficulty in describing and visualizing it in layman’s terms, BEE had an interesting task when we were asked to come up with an energy efficiency campaign 8 countries in South-East Europe, as part of the RE-SEEties project.
Did you ever think twice about using a hand dryer in a public bathroom? Well, after seeing this story we hope you will! BEE is currently developing a short “pop-up” video about the impacts of unnecessary energy consumption – told through the story of a hand dryer. This is an experimental technique, but we have high hopes of a wide distribution. Coming soon…
A new educational project aimed at kids. BEE is developing an illustrated short story book, built around the life cycle of a mobile phone. Although mobile phones are ubiquitous in our lives, we often do not think of where they come from, or even where they go once we are tired of them. But how can we get such a complex message through to kids? The illustrations and story we are developing will help to bring the mobile phone to life – and hopefully make the audience more conscious of such an everyday object. We will be posting updates as the book progresses!